Ethnic restaurants have proliferated as Americans’ palates have become sophisticated and diners have sought out new flavors and experiences. Italian, Mexican, and Chinese cuisines remain the most popular, with more than half of all respondents having visited one or more such restaurants in the past month.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Restaurant Usage
Ordering Ethnic Cuisine Items
Consumer Attitudes toward Ethnic Cuisine
Attributes of Ethnic Restaurants
Authenticity in Ethnic Cuisine
Improvement for Restaurants
Learning about Ethnic Cuisines
World Travel and Ethnic Cuisine Interest
Custom Groups: Light, Medium, Heavy
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Ethnic Restaurant Brand Analysis
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Menu Insights Analysis: Top Menu Items
Menu Insights Analysis: Top Flavors and Geographic Claims
Appendix: Trade Associations
27th June 2013
“Restaurants are increasingly offering Americanized ethnic options, especially those with a Mediterranean influence, in order to present new cuisines in a friendly format. Food manufacturers must follow suit, as consumers seek to recreate their ethnic dining experiences at home.”
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overall restaurant usage and ethnic concepts’ place in the marketplace
