Table of Contents
Scope and Themes
-
- What you need to know
- Definition
- Data sources
- Mintel Menu Insights
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- The market
- Market drivers
- Competitive context
- Offerings and marketing
- Menu analysis
-
- Figure 1: Menu section breakdown of food items at ethnic limited-service restaurants, by incidence, Q3 2010-13
-
- Figure 2: Top 10 food items at ethnic limited-service restaurants, by incidence, Q3 2010-13
- Consumer data
-
- Figure 3: LSR ethnic concept deals, November 2013
-
- Figure 4: LSR ethnic concept drivers, November 2013
- What we think
Issues and Insights
-
- Authenticity: What aspects affect authenticity and how important are they?
- The issues
- The implications
- Health: Can operators meet the varying nutritional demands of consumers?
- The issues
- The implications
- Customization: What are the most effective ways to provide variety?
- The issues
- The implications
Trend Application
-
- Trend: Prove It!
- Trend: Edutainment
- Mintel Futures: Generation Next
Market Size and Forecast
-
- Key points
- Market size insight
- Quick-service restaurant sales and forecast
-
- Figure 5: Total U.S. retail sales of quick-service restaurants, at current prices, 2008-18
- Figure 6: Total U.S. retail sales of quick-service restaurants, at inflation-adjusted prices, 2008-18
- Quick service fan chart forecast
-
- Figure 7: Total U.S. retail sales of quick-service restaurants, at current prices, 2008-18
- Fast casual sales and forecast
-
- Figure 8: Total US sales and forecast of fast casual restaurants, at current prices, 2008-18
- Figure 9: Total US sales and forecast of fast casual restaurants, at inflation-adjusted prices, 2008-18
- Fast casual fan chart forecast
-
- Figure 10: Total US sales and fan chart forecast of fast casual restaurants, at current prices, 2008-18
Market Drivers
-
- Economic indicators
- Cost and inflation of food items
- Corporate responsibility
- Healthy diet and active lifestyle
- Governmental legislation
- Gluten-free and allergens
- Millennials drive usage
- Promoting health to children
Innovations and Innovators
-
- Innovative items
- On-the-go
- Customization
- Better-for-you options
- Focus on protein
- Temporary offerings
- Breakfast offerings
- Alcohol offerings
- Branding
- Technology
- Mobile
- In-Store
Competitive Context
-
- Eating at home
- Convenience stores, kiosks, vending machines and food trucks
- Limited-service restaurants
- Catering and delivery
- Full-service restaurants
Featured Companies
-
- Latin concepts
- Asian concepts
- Mediterranean and European concepts
Marketing Strategies
-
- Overview of the brand landscape
- Freebies and discounts
- Crowdsourcing
- Endorsements and cobranding
- Games
- Social media
- Out of home
- Causes and charity
- No Kid Hungry
Menu Analysis
-
- Menu breakdown of ethnic limited-service restaurants
-
- Figure 11: Menu section breakdown of food items at ethnic limited-service restaurants, by incidence, Q3 2010-13
- Leading food items at ethnic limited-service menus
-
- Figure 12: Top 10 food items at ethnic limited-service restaurants, by incidence, Q3 2010-13
-
- Figure 13: Cuisine-type breakdown of food items at ethnic limited-service restaurants, by incidence, Q3 2010-13
- Preparation methods on ethnic limited-service menus
-
- Figure 14: Top 10 preparation methods for food items at ethnic limited-service restaurants, by incidence, Q3 2010-13
- Nutritional claims on ethnic limited-service menus
-
- Figure 15: Top 10 nutritional claims for food items at ethnic limited-service restaurants, by incidence, Q3 2010-13
- Menu item claims on ethnic limited-service menus
-
- Figure 16: Top 10 menu item claims for food items at ethnic limited-service restaurants, by incidence, Q3 2010-13
- Drinks on ethnic limited-service menus
-
- Figure 17: Top 10 drink items at ethnic limited-service restaurants, by incidence, Q3 2010-13
-
- Figure 18: Cuisine-type breakdown of drink items at ethnic limited-service restaurants, by incidence, Q3 2010-13
Consumer Data – Overview
-
- Overview usage of ethnic limited serves by segment and cuisine type
-
- Figure 19: LSR ethnic concept usage, November 2013
-
- Figure 20: LSR ethnic concept usage, November 2013
- Consumption place for ethnic limited-service restaurant orders
-
- Figure 21: LSR ethnic concept consumption place, November 2013
- Ordering method for ethnic limited-service restaurant orders
-
- Figure 22: LSR ethnic concept ordering method, November 2013
- Changes in behavior around usage of ethnic limited-service restaurants
-
- Figure 23: LSR ethnic concept changes in behavior, November 2013
- Deals users of ethnic limited-service restaurants desire
-
- Figure 24: LSR ethnic concept deals, November 2013
- Drivers influencing consumers surrounding usage at ethnic limited serves
-
- Figure 25: LSR ethnic concept drivers, November 2013
- Attitudes of consumers that use ethnic limited-service restaurants
-
- Figure 26: LSR ethnic concept attitudes, November 2013
Consumer Data – By Segment
-
- Key points
- Quick-serve users are more likely to use drive-thrus and seek value menus
- Fast casual users are more likely to place orders for dine-in
- Consumer tables by segment
-
- Figure 27: LSR ethnic concept usage, by restaurant segments, November 2013
-
- Figure 28: LSR ethnic concept usage (nets), by restaurant segments, November 2013
-
- Figure 29: LSR ethnic concept consumption place, by restaurant segments, November 2013
-
- Figure 30: LSR ethnic concept ordering method, by restaurant segments, November 2013
-
- Figure 31: LSR ethnic concept changes in behavior – More, by restaurant segments, November 2013
-
- Figure 32: LSR ethnic concept deals, by restaurant segments, November 2013
-
- Figure 33: LSR ethnic concept drivers, by restaurant segments, November 2013
-
- Figure 34: Agreement with LSR ethnic concept attitudes, by restaurant segments, November 2013
Consumer Data – By Gender
-
- Key points
- Men order to-go using mobile devices and don’t consider portion size
- Women use drive-thrus and focus heavily on healthfulness and price point
- Consumer tables by gender
-
- Figure 35: LSR ethnic concept usage, by gender, November 2013
-
- Figure 36: LSR ethnic concept usage (nets), by gender, November 2013
-
- Figure 37: LSR ethnic concept consumption place, by gender, November 2013
-
- Figure 38: LSR ethnic concept ordering method, by gender, November 2013
-
- Figure 39: LSR ethnic concept changes in behavior – More, by gender, November 2013
-
- Figure 40: LSR ethnic concept deals, by gender, November 2013
-
- Figure 41: LSR ethnic concept drivers, by gender, November 2013
-
- Figure 42: Agreement with LSR ethnic concept attitudes, by gender, November 2013
Consumer Data – By Generation
-
- Key points
- Younger Millennials are price sensitive and don’t find authenticity important
- Older Millennials seek health and have increased their use of tech
- Baby Boomers seek variety and like daily specials and printable coupons
- Older consumers have lower usage of ethnic concepts and like to dine-in
- Consumer tables by generation
-
- Figure 43: LSR ethnic concept usage, by generations, November 2013
-
- Figure 44: LSR ethnic concept usage (nets), by generations, November 2013
-
- Figure 45: LSR ethnic concept consumption place, by generations, November 2013
-
- Figure 46: LSR ethnic concept ordering method, by generations, November 2013
-
- Figure 47: LSR ethnic concept changes in behavior, by generations, November 2013
-
- Figure 48: LSR ethnic concept deals, by generations, November 2013
-
- Figure 49: LSR ethnic concept drivers, by generations, November 2013
-
- Figure 50: Agreement with LSR ethnic concept attitudes, by generations, November 2013
Consumer Data – By Income
-
- Key points
- Lower income focus on price, order via drive-thru and eat orders at home
- Middle-income consumers are the highest users and most likely to dine-in
- The affluent seek healthy, upscale items and are interested in punch cards
- Consumer tables by income
-
- Figure 51: LSR ethnic concept usage, by household income, November 2013
-
- Figure 52: LSR ethnic concept usage (nets), by household income, November 2013
-
- Figure 53: LSR ethnic concept consumption place, by household income, November 2013
-
- Figure 54: LSR ethnic concept ordering method, by household income, November 2013
-
- Figure 55: LSR ethnic concept changes in behavior, by household income, November 2013
-
- Figure 56: LSR ethnic concept deals, by household income, November 2013
-
- Figure 57: LSR ethnic concept drivers, by household income, November 2013
-
- Figure 58: Agreement with LSR ethnic concept attitudes, by household income, November 2013
Consumer Data – By Race
-
- Key points
- Whites are price-conscious, seek printed coupons, and use drive-thrus
- Blacks order to-go to eat at-home and seek customization and discounts
- Asians have high usage and place importance on authenticity over price
- Consumer tables by race
-
- Figure 59: LSR ethnic concept usage, by race, November 2013
-
- Figure 60: LSR ethnic concept usage (nets), by race, November 2013
-
- Figure 61: LSR ethnic concept consumption place, by race, November 2013
-
- Figure 62: LSR ethnic concept ordering method, by race, November 2013
-
- Figure 63: LSR ethnic concept changes in behavior – More, by race, November 2013
-
- Figure 64: LSR ethnic concept deals, by race, November 2013
-
- Figure 65: LSR ethnic concept drivers, by race, November 2013
-
- Figure 66: Agreement with LSR ethnic concept attitudes, by race, November 2013
Consumer Data – By Hispanic Origin
-
- Key point
- Hispanics have increased usage and seek authenticity and healthfulness
- Consumer tables by Hispanic origin
-
- Figure 67: LSR ethnic concept usage, by Hispanic origin, November 2013
-
- Figure 68: LSR ethnic concept usage (nets), by Hispanic origin, November 2013
-
- Figure 69: LSR ethnic concept consumption place, by race/Hispanic origin, November 2013
-
- Figure 70: LSR ethnic concept ordering method, by Hispanic origin, November 2013
-
- Figure 71: LSR ethnic concept changes in behavior – More, by Hispanic origin, November 2013
-
- Figure 72: LSR ethnic concept deals, by Hispanic origin, November 2013
-
- Figure 73: LSR ethnic concept drivers, by Hispanic origin, November 2013
-
- Figure 74: Agreement with LSR ethnic concept attitudes, by Hispanic origin, November 2013
Consumer Data – By Region
-
- Key points
- Midwesterners use drive-thrus and desire ingredient customization
- Northeasterners have low but increasing usage and desire healthy options
- Southerners are least likely to be interested in limited time offer deals
- Westerners are more likely to visit Asian QSRs and Latin fast casuals
- Consumer tables by region
-
- Figure 75: LSR ethnic concept usage, by region, November 2013
-
- Figure 76: LSR ethnic concept usage (nets), by region, November 2013
-
- Figure 77: LSR ethnic concept consumption place, by region, November 2013
-
- Figure 78: LSR ethnic concept ordering method, by region, November 2013
-
- Figure 79: LSR ethnic concept changes in behavior – More, by region, November 2013
-
- Figure 80: LSR ethnic concept deals, by region, November 2013
-
- Figure 81: LSR ethnic concept drivers, by region, November 2013
-
- Figure 82: Agreement with LSR ethnic concept attitudes, by region, November 2013
Consumer Data – By Parents
-
- Key points
- Parents are interested in electronic ordering and are open to new items
- Parents with toddlers use fast casuals but don’t see upscale items essential
- Parents with children increased spending but focus on price and use deals
- Parents with adult children seek discounts that don’t require multiple visits
- Consumer tables by parents
-
- Figure 83: LSR ethnic concept usage, by parents with children in household, November 2013
-
- Figure 84: LSR ethnic concept usage (nets), by parents with children in household, November 2013
-
- Figure 85: LSR ethnic concept consumption place, by parents with children in household, November 2013
-
- Figure 86: LSR ethnic concept ordering method, by parents with children in household, November 2013
-
- Figure 87: LSR ethnic concept changes in behavior – More, by parents with children in household, November 2013
-
- Figure 88: LSR ethnic concept deals, by parents with children in household, November 2013
-
- Figure 89: LSR ethnic concept drivers, by parents with children in household, November 2013
-
- Figure 90: Agreement with LSR ethnic concept attitudes, by parents with children in household, November 2013
Appendix – Additional Tables
-
- Menu Insights data
-
- Figure 91: Ethnic limited-service restaurants, by cuisine type, Q3 2013
- Figure 92: Ethnic limited-service restaurants, by incidence, Q3 2010-13
- Figure 93: Top 30 menu items at ethnic limited-service restaurants, by incidence, Q3 2010-13
- Consumer tables by daypart
-
- Figure 94: LSR ethnic concept usage, by dayparts, November 2013
- Figure 95: LSR ethnic concept usage (nets), by dayparts, November 2013
- Figure 96: LSR ethnic concept consumption place, by dayparts, November 2013
-
- Figure 97: LSR ethnic concept ordering method, by dayparts, November 2013
- Figure 98: LSR ethnic concept changes in behavior – More, by dayparts, November 2013
-
- Figure 99: LSR ethnic concept deals, by dayparts, November 2013
- Figure 100: LSR ethnic concept drivers, by dayparts, November 2013
-
- Figure 101: Agreement with LSR ethnic concept attitudes, by dayparts, November 2013
- Consumer tables by cuisine type
-
- Figure 102: LSR ethnic concept usage, by restaurant types, November 2013
- Figure 103: LSR ethnic concept usage (nets), by restaurant types, November 2013
- Figure 104: LSR ethnic concept consumption place, by restaurant types, November 2013
-
- Figure 105: LSR ethnic concept ordering method, by restaurant types, November 2013
- Figure 106: LSR ethnic concept changes in behavior – More, by restaurant types, November 2013
-
- Figure 107: LSR ethnic concept deals, by restaurant types, November 2013
- Figure 108: LSR ethnic concept drivers, by restaurant types, November 2013
-
- Figure 109: Agreement with LSR ethnic concept attitudes, by restaurant types, November 2013
Appendix – Market Drivers
-
- Health and lifestyle
-
- Figure 110: American adults by weight category as determined by body mass index (BMI), 2008-Oct. 28, 2013
- Childhood and teen obesity – highest in decades
-
- Figure 111: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
- Consumer confidence
-
- Figure 112: University of Michigan’s index of consumer sentiment (ICS), 2007-13
- Unemployment
-
- Figure 113: US unemployment rate, by month, 2002-13
- Figure 114: US unemployment and underemployment rates, 2007-13
-
- Figure 115: Number of employed civilians in US, 2007-13
- Retail channels
-
- Figure 116: Distribution of expenditures on food for off-premise consumption, by channel, 2008-12
- Racial, ethnic population growth
-
- Figure 117: US population by race and Hispanic origin, 2009, 2014, and 2019
-
- Figure 118: Households with children, by race and Hispanic origin of householder, 2013
- Shifting US demographics
-
- Figure 119: US population, by age, 2009-19
- Figure 120: US households, by presence of own children, 2003-13
Appendix – Trade Associations
Back to top