Sugar and Sweeteners - US - September 2014
Sugar and Sweeteners - US - September 2014

“The success of the honey segment is likely tied to the high perception of health it holds among US consumers. Some 60% of respondents to Mintel’s custom consumer survey say honey is good for health, compared to 10% who say granulated sugar is good for health.”

- Beth Bloom, Food and Drink Analyst

This report answers the following questions:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Factors
Segment Performance
Spotlight: Sweeteners as Ingredient in Packaged Food and Drink
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Use of Sweeteners
Sweetened Products
Healthfulness of Sweeteners
Purchase Decision
Custom Consumer Groups – Households with Children

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies and Brand Analysis
Innovations and Innovators

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Tables
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – SPINS categories covered in Spotlight: Sweeteners as Ingredient in Packaged Food and Drink
Appendix – Trade Associations