Sugar and Sweeteners - US - September 2013
Sugar and Sweeteners - US - September 2013

“Fears about the safety of some sweeteners continue to plague the sugar substitute segment, suggesting that synthetic sweetener brands still have more to do to settle concerns about potential negative side effects. Ads that transparently chronicle the origins of these products, their ingredients, and how they are produced may help diminish the aura of concern that sometimes surrounds them.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Sugar
Segment Performance – Syrups and Molasses
Segment Performance – Sugar Substitutes
Segment Performance – Honey
Retail Channels
Retail Channels – Natural Supermarkets
Innovations and Innovators
Marketing Strategies
Social Media – Sugar and Sweeteners

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Sugar and Sweetener Usage
Usage of Sugar and Sweeteners Compared to a Year Ago
Usage of Sugar and Sweeteners Away from Home
Reasons for Using Low-/no-calorie Sugar Substitutes
Interest in Sweetener Products
Reasons for Not Using Sugar and Sweeteners
Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share – Sugar
Brand Share – Syrup and Molasses
Brand Share – Sugar Substitutes
Brand Share – Honey
Key Household Purchase Measures – Information Resources Inc. Builders Panel Data

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Drivers
Appendix – Social Media – Sugar and Sweeteners
Appendix – Other Useful Consumer Tables
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations