“A focus on engagement with core supporters and innovation in fundraising techniques are a must for today’s charitable organisations, particularly as donors are becoming increasingly weary of established methods, which, in turn, affects charities’ bottom line.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Ways of Donating to Charities
The Consumer – Charitable Causes People Support
The Consumer – How Much Money People Donate
The Consumer – Online Charitable Activities
The Consumer – Motivations for Supporting Charities
The Consumer – Attitudes towards Donating to Charities
The Consumer – Brands and Charitable Giving
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brand Communication and Promotion
14th December 2015
“If launched on a larger scale, the Big Issue's 'Change Please' initiative will benefit homeless people by allowing them to develop transferable skills that can be used in the wider workforce, as well as helping them feel more integrated in their communities.” 
10th July 2015
“Services like Givey and Ideal Impact are changing the way people are contributing to charities by making it a more interactive experience and aligning people’s personal interests with causes where they could make a difference.”
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Raising the engagement of younger donors
