Charities are facing tough times with recent research showing that donations are down, however, Mintel has found that, in general, the consumer is committed to donating and plans to do so at similar levels in the future. Conversely, there is evidence that some consumers are cutting back and donating goods rather than cash. Furthermore, the government’s imminent Autumn Spending Review is set to bring in a number of cutbacks ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
The UK Charity Market
Market Size and Forecast
How Many People Donate Money?
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Donating and Future Intentions
How Do People Donate?
Attitudes Towards Supporting Charities
Brand Support
Reasons for not Donating
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Products
Brand Elements
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Donating Money
Appendix – Positive Future Intentions
Appendix – How do you Donate?
Appendix – Attitudes towards Supporting Charities
Appendix – Brand Support
Appendix – Reasons for not Donating
Appendix – Targeting Opportunities
29th October 2010
Charities are facing tough times but Mintel has found that people are committed to donating now and in the future.
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In 2009, there were just under 180,000 charities in England and Wales with a total income of £51.7 billion, with the number of operating charities falling from a high of 190,541 in 2007 to an estimated 172,194 in 2010.
