UK Charitable Giving Market Report 2023
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The UK Charitable Giving Market Report identifies consumers’ attitudes towards donating to charitable causes, the impact of inflation on consumers’ willingness to donate and future innovations and launches to help engage prospective donors. Get a 360° view of the UK charity market with Mintel.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
The cost of living crisis has created a ‘perfect storm’ of challenging factors for charities. Charities’ costs have risen significantly, demand from service users has surged and the ability to donate, for many, has been threatened. As budgets are squeezed and personal matters become the primary focus, donating to charity is inevitably a lower priority for many.
Bring cause closer to home
The most common and consistent way that donors discover a charitable cause they subsequently donate to is through the experience of either themselves or someone they know, having been helped by the charity. Charities should look to ignite feelings of empathy and relatability in fundraising appeals, such as by highlighting familial relationships and shared common experiences.
The potential of young donors
While older adults, typically, earn and donate more, they are also more set in the causes they support. Young donors, such as Generation Z, hold a lot of potential, they are increasing how much they are giving and are more open to hearing about different causes. Charities should build appeal among young donors now so, as their income and donating capacity grows.
Purchase our UK Charity Market Report to receive a consumer behaviour analysis and recommendations for market opportunities. Readers of this report may also be interested in our UK Ethical Retailing Market Report 2023.
Guide Dogs, Cancer Research, Macmilian Cancer Support, Omaze Limted, Alzheimer’s Society, Age UK, Royal National Lifeboat Institute, RSPCA, Unicef.
This report, written by Francesca Smith, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the UK charity market and add expert context to the numbers.
Charities are navigating a challenging giving environment, but can focus on embracing flexible donating and volunteering, building trust and engaging young donors.
Francesca Smith
Senior Research Analyst – Consumer Lifestyles
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.