As the charitable sector in the UK continues to grow, it is presented with unique opportunities. Indeed, the rise of selfie charity campaigns in 2014 has likely changed the charitable giving landscape forever. This has coincided with the increased speed of digital and mobile innovation in the sector, as charities race to engage with younger donors.
This report will look at the ways in which people donate money to charity, the average amount donated and how it varies by demographics, charitable causes and methods of donating. It will look more closely at the growing influence of the internet and social media in the sector. The report will reveal motivations for donating to charities and various attitudes towards making charitable donations.
Methodology
Mintel conducted consumer research in July 2014 on a sample of 2,000 internet users aged 16+.
Mintel also ran an online qualitative discussion board in September 2014 amongst internet users aged 16+.
Abbreviations
| ALS Association | Amyotrophic Lateral Sclerosis Association |
| BT | British Telecommunications |
| CSR | Corporate Social Responsibility |
| FOMO | Fear of missing out |
| FRSB | Fundraising Standards Board |
| FTSE | Financial Times Stock Exchange |
| NPC | New Philanthropy Capital |
| NSPCC | The National Society for the Prevention of Cruelty to Children |
| : | : |
| : | : |
