The increasing dominance of big brands is arguably more applicable to the liqueurs category than any other in the drinks market. There are dozens of brands with a multiplicity of flavours, but only a relative handful dominate the trade. Traditionally, the market has been highly seasonal, with some 40-50% of volume being sold in the run-up to Christmas, while the category has had to shift consumer perspectives from usage focused ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Trends
Market Segmentation
Distribution
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Advertising and Promotion
Other
Contents
Introduction and Abbreviations
The Supply Structure
The Future
Forecast
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