Analysing value and volume consumption of alcohol by broad, easily benchmarked categories, this report provides a vital overview of the factors influencing consumer's choice to drink in and out of the home. With exclusive consumer research identifying key customer markets for both on and off trade alcoholic drinks and expert analysis into the most important market trends, 'In vs. Out of Home Drinking, 2003' provides fresh new insight into:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Trends
Distribution
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer
Other
Introduction and Abbreviations
The Consumer – In vs Out and Repertoire Drinking
The Future
Forecast
27th September 2006
Many leisure activities that can be done away from the home can now be done in it: usually faster, much of it the same quality with people spending lots of money in the process.
|
