Since the last Mintel report on liqueurs in June 2006, in common with some other alcohol sectors, there has been a slowdown with a shift away from on-trade to off-trade consumption. Sales of cream liqueurs, in particular, have fallen in value over the last two years presenting a challenge for suppliers, with cream liqueurs tending to be most popular with core female consumers. In particular, repertoire drinking among younger people ...
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Overview
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Appendix – Usage and Frequency of Use
Appendix: The Consumer: Image Perceptions
Appendix: Consumer Attitudes
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The Consumer – Usage and Frequency of Use
The Consumer: Attitudes
The Consumer: Image Perceptions of Liqueurs
31st December 2008
The alcoholic drinks market in all its guises, continues to fight battles on numerous fronts (health, image, legislation), and now faces some awkward questions posed by a rapidly changing economy. 
26th June 2008
Traditional liqueurs, cream liqueurs and shooters have struggled to retain popularity in recent years despite signficant efforts to maintain growth. |
Preventing the continuing decline in consumption. 
