This report covers the UK market for liqueurs, which is divided into two sectors: cream liqueurs and traditional liqueurs, including shooters. Mintel calculates market sizes on the basis of both on- and off-trade sales, and values figures at retail selling prices. Duty-free sales and personal imports of duty-paid product are not included in this study.

Exclusive research reveals socio-economic, lifestage, and Special Groups of liqueur consumers in order to identify key trends and market developments. Big brands and seasonal shifts have impacted the liqueur market in previous years, and new findings point to target markets for further growth.

Since manufacturers’ attempts to make liqueurs appeal to younger drinkers have proved successful, changing attitudes within this market largely determine the amount of future liqueur consumption.

Liqueur retailers that focus on developing new flavours, styles, and promotions will successfully compete in today’s increasingly global market.

What factors will impact liqueur sales in future years?