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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
China’s consumers’ spending habits are changing as rapidly as the country’s economy is growing. Improved availability of products and services and developments within the retail environment are leading to a shift in consumer lifestyles and spending habits.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
ConsumerConsumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
China’s Economy Shifts Towards Domestic Consumption
Consumer Spending Changing As Incomes Grow
Consumer Lifestyles and Attitudes Changing Rapidly in Response to Massive Economic and Social Changes
How Consumers’ Spending Habits Are Changing
How Consumers Feel Their Lifestyles Are Changing
How the Retail Industry is Changing to Meet New Consumer Needs
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Changing Level of Spending Habits
Appendix – Reasons For Spending More
Appendix – Reasons For Spending Less
Appendix – Consumer Shopping Behaviour
Appendix – Changes in Lifestyle Habits
Appendix – Consumer Attitudes Towards Shopping
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