Consumer Spending Priorities - China - March 2014
Consumer Spending Priorities - China - March 2014

“Saving remains an important financial priority for consumers and the idea of spending the money to enjoy life now without thinking about tomorrow is still uncomfortable for many. This means that while consumers are confident about making more purchases, they are still spending within what they can afford and according to their priorities. It is therefore important for businesses to understand where consumers are more likely to allocate their spare ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Economic Conditions and Consumer Finances

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Current Financial Status
The Consumer – Confidence in Improving Future Finances
The Consumer – Factors Impacting the Willingness to Spend
The Consumer – Discretionary Spending Priorities
The Consumer – Financial Priorities in the Next 12 Months
The Consumer – Attitudes towards Financial Management and Financial Wellbeing
Key Issue – How Does Consumer Confidence Affect Spending?
Key Issue – What are the Key Consumer Segments to be Aware of?
Key Issue – How does Consumer Sentiment Vary by City?
Key Issue – Are Younger Adults Thinking Differently about their Financial Wellbeing?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Analysis of Consumer Confidence and Discretionary Spending
Appendix – Reasons for Consumers to Spend More
Appendix – Current Financial Situation
Appendix – Confidence Over Next 12 Months
Appendix – Factors Impacting the Willingness to Spend
Appendix – Discretionary Spending Priorities
Appendix – Financial Priorities in the Next 12 Months
Appendix – Attitudes towards Financial Management and Financial Wellbeing
Appendix – Target Group Analysis