“Mintel has revealed that consumers’ current financial situation and how they expect their finances to shape up over the coming year are close to last year’s survey results. This means that overall spending sentiment has not been hit by the negativity in macro-economic indicators.

On the other hand, clearly not every group is feeling the same. While the desire for better life quality and income growth remain as the fundamental drivers of spending willingness, people are becoming more critical about where the extra money should go. This means the relentless pursuit of growth without thinking about long-term profitability is no longer going to be a viable strategy for many brands in the next few years. Instead, businesses should stay more focused and milk more money from their core target consumers.”

– Summer Xia, Research Analyst

This report examines the following issues:

Bursting two myths about spending

Going beyond using Double 11 as a warehouse clearance sale

How far can online shopping festivals go?