“Three in ten kids say that they like to try new flavours of snacks. Opportunities therefore exist for brands to capture the attention of a sizeable minority of children through innovation on flavour, these end users now influencing the snack choice of half of parents. One way that brands could further engage this group is through collaborating with them online; offering parents or kids the opportunity to propose ideas on ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Snacks Bought by Parents
Consumer – Factors Influencing Parents’ Choice of Snacks
Consumer – Parents’ Attitudes Towards Kids’ Snacking
Consumer – Snacks Eaten by Kids
Consumer – Snacks Bought by Kids
Consumer – Amount Kids Spend on Snacks
Consumer – Frequency of Snacking, by Kids
Consumer – Kids’ Attitudes Towards Snacking
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Brand Communication and Promotion
Appendix – Consumer – Snacks Bought by Parents
Appendix – Factors Influencing Parents’ Choice of Snacks
Appendix – Parents’ Attitudes to Kids’ Snacking
Appendix – Consumer – Snacks Eaten by Kids
Appendix – Consumer – Snacks Bought by Kids
Appendix – Consumer – Amount Kids Spend on Snacks
Appendix – Consumer – Frequency of Snacking by Kids
Appendix – Consumer – Kids’ Attitudes Towards Snacking
6th November 2013
“The lack of NPD in healthy foods aimed at children perhaps reflects the preferences of the younger demographics. However, making healthier snacks more prominent in supermarkets as well as making sugar content more explicit on packaging will make it easier for children and parents to incorporate more wholesome foods into ... 
27th June 2013
"Few brands or private labels have looked to position their products as being overtly suitable as an after school snack, potentially missing out on a lucrative snacking occasion." |
What health messages appeal most to parents?
