“Kids continue to look for indulgent treats when buying their own snacks, something which goes against the government’s aims to improve the nation’s health. A solution to this may be promoting healthy snacking with the help of an appointed ambassador(s) easily identifiable among children.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Segmentation
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Usage of Snacks by Type
Consumer – Usage of Snacks by Occasion
Consumer – Attitudes towards Snacks
Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Competitive Context
Appendix – Market Size and Segmentation
Appendix – Consumer – Usage of Snacks by Type
Appendix – Consumer – Usage of Snacks by Occasion
Appendix – Consumer – Attitudes towards Snacks
Appendix – Consumer – Target Groups
2nd May 2012
“Two thirds of savoury biscuit and cracker users see them as a healthy base for a snack. Coincidentally, the same share of parents try to avoid giving their children unhealthy foods, providing a clear opportunity for savoury brands.” 
29th March 2012
“Guzzle Puzzle’s concept of fixing the sweets together does not lend itself to sharing occasions easily and conveniently, something which two thirds of users of sweets claim to do.” |
How can fruit and vegetables win share in Kids’ snacking?
