Almost all parents bought snacks for their child in the six months to March 2015. Also reflective of the ingrained nature of kids’ snacking is that three quarters of children snack at least once a day.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need To Know
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need To Know
Snacks Bought by Parents
Attitudes towards Kids’ Snacking
Product Enticements for Kids’ Snacks
Kids’ Usage of Snacks
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need To Know
Launch Activity and Innovation
Brand Communication and Promotion
27th September 2017
“A new range of snack nuts for children from Whitworths taps into the appeal of nuts as a healthy source of energy and interest in snack brands encouraging children to have healthier lifestyles.” 
29th February 2016
“Suppliers of fruit snacks, cold cereals and sweet biscuits have been the most active in launching kids’ snacking products to target the growing child population. A wide range of suppliers can benefit from the development of snack foods with added nutritional benefits for children.” |
Unrefined sugar sources offer route for operators to address health concerns
