“This group is often called ‘emerging,’ in the sense that these consumers have a great potential for purchasing value-added products and services in addition to regular ones. However, with so many possibilities of making their ‘consumption dreams’ come true, the majority of Brazilians today are in debt, with big parts of their incomes tied to debt repayments. The next stage for them will be financial awareness and organization.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Young People From Socioeconomic Group C and the Brazilian Job Market
Entertainment and Leisure of Socioeconomic Group C
What Consumers From Socioeconomic Group C Want to Buy
Financial Situation of Socioeconomic Group C
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Consumer Data
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What are the work situation and income prospects of consumers from socioeconomic group C?
