Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The issues
- Young people from socioeconomic group C and the Brazilian job market
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- Figure 1: Current full-time work situation (employed and self-employed), by selected socioeconomic groups and age, November 2012
- Entertainment and leisure of socioeconomic group C
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- Figure 2: Frequency of doing various leisure activities by socioeconomic group C, November 2012
- What consumers from socioeconomic group C want to buy
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- Figure 3: Investment plans by socioeconomic group C, over the next three months, November 2012
- Financial situation of socioeconomic group C
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- Figure 4: Current financial situation, by socioeconomic groups, November 2012
- What we think
Young People From Socioeconomic Group C and the Brazilian Job Market
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- Key points
- Income and employment profile of socioeconomic group C
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- Figure 5: Brazilian socioeconomic groups, 1993, 1995, 2003 and 2011
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- Figure 6: Proportion of adults in full-time employment, by socioeconomic groups, November 2012
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- Figure 7: New jobs created in Brazil, 1995-2011
- Figure 8: Highest education level, by socioeconomic groups, November 2012
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- Figure 9: Percentage of people in work with 11 or more years of education, 2001-11
- Lack of qualified professionals creates opportunities for students and new graduates from socioeconomic group C
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- Figure 10: Agreement with statement “the lack of qualified workers is a problem for your company,” January 2011
- Young people from socioeconomic group C want to invest in their professional education
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- Figure 11: Education level, by selected socioeconomic groups and age, November 2012
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- Figure 12: Short- and long-term investment in education courses, socioeconomic group C, by selected age groups, November 2012
- Technology and entertainment supporting education
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- Figure 13: Devices used to access the internet, by selected age and gender groups, November 2012
Entertainment and Leisure of Socioeconomic Group C
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- Key points
- The feeling of working too much generates little interest in leisure
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- Figure 14: Attitudes toward work routine, by socioeconomic groups, November 2012
- Leisure activities at home are the preferred ones
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- Figure 15: Frequency of various leisure activities for socioeconomic group C, November 2012
- Socioeconomic group C outings: shopping malls and public leisure centers
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- Figure 16: Leisure activities by frequency “occasionally (at least once a month),” November 2012
- Leisure activities must be affordable and involve the whole family
What Consumers From Socioeconomic Group C Want to Buy
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- Key points
- Consumers from socioeconomic group C compare prices and look for offers on the internet
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- Figure 17: Any purchase frequency on group buying websites, by selected socioeconomic groups, November 2012
- Short-term investments of socioeconomic group C: savings, home, education, smartphones
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- Figure 18: Spending plans of socioeconomic group C over the next three months, November 2012
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- Figure 19: Spending plans of socioeconomic group C over the next three months, by age groups, November 2012
- High aspiration for smartphone ownership
- Long-term investments of socioeconomic group C: vacation trips, new house, new car
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- Figure 20: Spending plans of socioeconomic group C over the next year, November 2012
- Home ownership is high on the list of priorities
- Changes in supermarket shopping—more value for money
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- Figure 21: Volume and value sales of total and extruded salty snacks, 2007-11
Financial Situation of Socioeconomic Group C
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- Key points
- Not much left after the basics are taken care of
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- Figure 22: Current financial situation, by socioeconomic group, November 2012
- Figure 23: Percentage of families in debt *, February 2012-February 2013
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- Figure 24: Current financial situation for socioeconomic group C, by age group, November 2012
- The need to save is high
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- Figure 25: Intent to invest in financial investment plans, by socioeconomic groups, November 2012:
- Consumption can be maintained through more simple financing, such as consortiums
Appendix – Consumer Data
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- Current work situation
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- Figure 26: Current work situation, November 2012
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- Figure 27: Current work situation, by demographics, November 2012
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- Figure 28: Current work situation, by demographics, November 2012
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- Figure 29: Employment status by age and social grade, November 2012
- Attitudes toward work routine and professional life
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- Figure 30: Attitudes toward work routine and professional life, November 2012
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- Figure 31: Attitudes toward work routine and traveling to and from work, by demographics, November 2012
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- Figure 32: Attitudes toward work/personal life balance and appreciation at work, by demographics, November 2012
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- Figure 33: Attitudes toward work and time spent with family, by demographics, November 2012
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- Figure 34: Attitudes toward stress and time spent with family vs. salary, by demographics, November 2012
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- Figure 35: Attitudes toward investing in professional training, by demographics, November 2012
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- Figure 36: Attitudes toward satisfaction with professional life and difficulty in “switching off” after work, by demographics, November 2012
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- Figure 37: Attitudes to work routine & professional life, by gender and social grade/age and social grade, November 2012
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- Figure 38: Attitudes to work routine & professional life, by gender and social grade/age and social grade, November 2012
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- Figure 39: Attitudes to work routine & professional life, by gender and social grade/age and social grade, November 2012
- Financial situation
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- Figure 40: Financial situation, November 2012
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- Figure 41: Financial situation, by demographics, November 2012
- Financial situation compared to a year ago
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- Figure 42: Financial situation compared to a year ago, November 2012
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- Figure 43: Financial situation compared to a year ago, by demographics, November 2012
- Investment plans
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- Figure 44: Investment plans, November 2012
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- Figure 45: Investment plans, by financial situation, November 2012
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- Figure 46: Planned investments, by gender and social grade/age and social grade, November 2012
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- Figure 47: Planned investments, by gender and social grade/age and social grade, November 2012
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- Figure 48: Planned investments, by gender and social grade/age and social grade, November 2012
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- Figure 49: Planned investments, by gender and social grade/age and social grade, November 2012
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- Figure 50: Investment plans, by demographics, spend money on my home, November 2012
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- Figure 51: Investment plans, buy/replace major household appliances, by demographics, November 2012
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- Figure 52: Investment plans, buy/replace car, by demographics, November 2012
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- Figure 53: Investment plans, buying/replace computer, by demographics, November 2012
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- Figure 54: Investment plans, buying/replace smartphone, by demographics, November 2012
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- Figure 55: Investment plans, professional education, by demographics, November 2012
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- Figure 56: Investment plans, vacation trip, by demographics, November 2012
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- Figure 57: Investment plans, buy/move house, by demographics, November 2012
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- Figure 58: Investment plans, financial investment, by demographics, November 2012
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- Figure 59: Investment plans, buy/replace electrical equipment, by demographics, November 2012
- Leisure activities
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- Figure 60: Attitudes toward leisure activities, November 2012
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- Figure 61: Leisure activities, by financial situation, November 2012
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- Figure 62: Attitudes toward leisure activities, eating out at a restaurant, by demographics, November 2012
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- Figure 63: Attitudes toward leisure activities, going to bars/pubs, by demographics, November 2012
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- Figure 64: Attitudes toward leisure activities, going to the cinema, by demographics, November 2012
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- Figure 65: Attitudes toward leisure activities, going to the theater/musical/opera, by demographics, November 2012
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- Figure 66: Attitudes toward leisure activities, going to sport events, by demographics, November 2012
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- Figure 67: Attitudes toward leisure activities, going to music concerts, by demographics, November 2012
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- Figure 68: Attitudes toward leisure activities, short trips, by demographics, November 2012
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- Figure 69: Attitudes toward leisure activities, visiting natural/cultural places, by demographics, November 2012
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- Figure 70: Attitudes toward leisure activities, doing DIY/home improvements, by demographics, November 2012
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- Figure 71: Attitudes toward leisure activities, shopping/going to a shopping mall, by demographics, November 2012
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- Figure 72: Attitudes toward leisure activities, going to a public leisure center, by demographics, November 2012
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- Figure 73: Attitudes toward leisure activities, barbecue with family/friends, by demographics, November 2012
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- Figure 74: Attitudes toward leisure activities, watching TV/DVD, by demographics, November 2012
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- Figure 75: Leisure activities, by gender and social grade/age and social grade, November 2012
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- Figure 76: Leisure activities, by gender and social grade/age and social grade, November 2012
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- Figure 77: Leisure activities, by gender and social grade/age and social grade, November 2012
- Internet access
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- Figure 78: Internet access, November 2012
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- Figure 79: Internet access by demographics, November 2012
- Demographics
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- Figure 80: Education level, by demographics, November 2012
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- Figure 81: Children in household, by demographics, November 2012
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- Figure 82: Household product ownership, by demographics, November 2012
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- Figure 83: Education level, by age and social grade, November 2012
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