“Middle-class consumers are still the target of leading companies operating in Brazil, who are competing among each other for the chance to significantly increase their sales volume. However, Brazilian middle-class is diverse; subgroups within this socioeconomic group are in different financial situations, with their desires and expectations varying according to a range of different aspects, from the number of children in the household, household structure, to giving how much importance ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues and Insights
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Trend Application
The Consumer – Financial Situation
The Consumer – Spending Plans for the Next Three Months
The Consumer – Most Important Factors for a Happy Life
Segmentation Analysis – Middle-Class Shopping Attitudes and Habits
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Current Financial Situation
Appendix – Spending Plans for the Next Three Months
Appendix – Most Important Factors for a Happy Life
Appendix – Shopping Attitudes and Habits
Segmentation Analysis – Middle-class Shopping Attitudes and Habits
|
What is the current financial situation of middle-class consumers?
