“Publishers need to look beyond traditional print-style purchasing models and explore non-traditional methods that will perform better in a digital environment. For example, readers could have the option to unlock content article by article for small sums of money, or through credits earned through watching adverts, sharing content on social media or persuading a friend to spend money or subscribe.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Magazines Read in the Past Six Months
Print Magazine Behaviour
Digital Magazine Behaviour
Attitudes Towards Magazines
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research – Women’s Magazines
Brand Research – Men’s Magazines
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Share
Appendix – Brand Research – Women’s Segment
Appendix – Brand Research – Men’s Segment
Appendix – Magazines Read in the Past Six Months
Appendix – Print Magazine Behaviour
Appendix – Digital Magazine Behaviour
Appendix – Attitudes Towards Magazines
30th January 2014
“The value to consumers of actually owning physical media should not be underestimated, as having something which can be collected, displayed, sold, shared around or passed on is still an important consideration.” 
15th January 2014
2013 was in many ways a year of iteration over innovation. But whilst very few breakthrough technologies lit up the world stage, there were nonetheless exciting developments across a number of disparate fields. Mintel briefly looks at three of the most trending topics as 2013 tips into 2014, explaining what ...
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How can publishers improve digital penetration among older consumers?
