Magazines - UK - June 2014
Magazines - UK - June 2014

“Publishers need to address a level of unwillingness among consumers to pay for digital content and still be marketed to, a model that is largely ubiquitous in the print magazine market. Publishers need to make a choice between free, wholly ad-supported digital content, possibly in combination with an alternative revenue stream such as a paywall, and ad-free content for paid subscribers.”

– Harry Segal, Research Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Forecast
Segment Performance

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Magazine Usage
The Consumer – Digital Channels Used
The Consumer – Technology Devices Used
The Consumer – Digital Magazine Payments
The Consumer – Attitudes towards Digital Payment Models
The Consumer – Attitudes towards Digital Magazines
The Consumer – Attitudes towards Print Magazines

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who's Innovating?
Brand Communication and Promotion
Companies and Products
Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix – Brand Research – Women’s Magazines
Appendix – Brand Research – Men’s Magazines
Appendix – The Consumer – Magazine Usage
Appendix – The Consumer – Digital Channels Used
Appendix – The Consumer – Technology Devices Used
Appendix – The Consumer – Digital Magazine Payments
Appendix – The Consumer – Attitudes towards Digital Payment Models
Appendix – The Consumer – Attitudes towards Digital Magazines
Appendix – The Consumer – Attitudes towards Print Magazines