“Initial hope and hype that the iPad might prove to be the saviour of the magazine industry has been replaced by a healthy dose of realism. However, there is a growing belief, supported by Mintel’s exclusive consumer research, that the crucial 16-34 age group is more willing to spend money on good-quality, premium and personally relevant content for mobile devices than for desktop computers.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Magazine Consumption
Magazine Content Preferences
Magazine Reading Habits
Attitudes towards Magazines
Attitudes towards Digital Magazines
Children’s and Teens’ Reading Habits
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research – Men’s Magazines
Brand Research – Women’s Magazines
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Brand Research – Men’s Magazines
Appendix – Brand Research – Women’s Magazines
Appendix – Magazine Consumption
Appendix – Magazine Content Preferences
Appendix – Magazine Reading Habits
Appendix – Attitudes towards Magazines
Appendix – Attitudes towards Digital Magazines
Appendix - Children’s and Teens’ Reading Habits
Appendix – Targeting Opportunities
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What is the place of print in the magazine industry over the coming years?
