Magazines: Inc Impact of COVID-19 - UK - December 2020
Magazines: Inc Impact of COVID-19 - UK - December 2020

“While some genres have performed well since the outbreak, such as cooking, gardening and news magazines, most titles are simply trying to weather the storm, while developing their digital platforms. There are, though, more indications that multi-magazine subscriptions could be a viable and successful option for the market going forward.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – Key Takeaways
Market Size and Forecast
Market Segmentation
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Key Takeaways
Impact of COVID-19 on Consumer Behaviour
Magazine Readership
Magazine Purchasing
Interest in Magazine Videos
Children’s Magazines

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – Key Takeaways
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research – Current Affairs
Brand Research – Women’s Magazines

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information