“Growth in the market in the last two years has been driven by competitive pricing, product innovations and creative marketing campaigns. With an ageing population, ensuring products and advertising are tailored to this demographic will be essential to ensure further growth.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Market Drivers
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Deodorant Usage
Factors Influencing Purchase
Interest in New Product Innovation
Consumer Attitudes Towards Deodorants and Body Sprays
Consumer Typologies
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Market Share
Appendix – Brand Research
Appendix – The Consumer – Deodorant Usage
Appendix – Factors Influencing Purchase
Appendix – Interest in New Product Innovation
Appendix – Consumer Attitudes Towards Deodorants and Body Sprays
Appendix – Consumer Typologies
30th August 2013
“Armpit skin is often irritated by anti-perspirants and shaving, but is rarely shown any dedicated care. If future UK summers are to achieve the temperatures seen in 2013, resulting in a display of more flesh, there could be future potential for underarm treatments and moisturising products to help women look ... 
14th May 2013
Robot makers in Japan have developed two automations designed to detect body odour and inform the culprit. The robots are a dog that growls in front of stinky feet and a female humanoid head which assesses a person’s breathe and responds with phrases like ‘there’s an emergency taking place that ...
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What has led market growth in recent years?
