Deodorants and Bodysprays - UK - January 2005
Deodorants and Bodysprays - UK - January 2005

Mintel’s new findings show that the market of deodorants and body sprays, worth £433 million and dominated by female products, is experiencing its greatest growth from male segments of the market. This trend in the deodorants market has been facilitated by the launch of a number of high-profile men’s deodorant brands – most notably Lynx Dry.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Trends
Market Segmentation
Distribution

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Usage

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Leading Companies
Advertising and Promotion

Other

Introduction and Abbreviations
Premier Insight
The Supply Structure
New Product Trends
New Product Developments
The Consumer – Attitudes and Behaviours
The Future
Forecast