“Deodorants may not have the feelgood factor of fragrance or the glamour of cosmetics, however, the category benefits from being a grooming staple, indispensable in both good times and bad. Indeed, some would argue that an antiperspirant is even more crucial when the going gets tough and the tough get perspiring. The category recorded 5% growth in 2011, despite a shroud of gloom continuing to dampen consumer spirits. This is ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses in the Market
Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Deodorant Usage
The Consumer – Attitudes Towards Deodorants and Bodysprays
The Consumer – Shopping Habits
The Consumer – Attitudes Towards Product Performance
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Brand Research
Appendix – The Consumer – Deodorants Usage
Appendix – The Consumer – Product Usage and Preferred Formats
Appendix – The Consumer – Attitudes towards Product Performance
Appendix – The Consumer – Shopping Habits
28th May 2013
Dallas based consumer goods company, Kusin & Kusin Ltd., has developed the Revival reusable clothing wipe. Designed to slide over the fingers and rub against clothes, the wipe releases odour neutralising compounds to leave behind a just-laundered scent. 
4th September 2012
Lynx brand hijacks royal scandal headline to reinforce its position as a highly-differentiated, exciting and entertaining brand that’s in touch with its target audience.
|
How have deodorants and bodysprays fared in the face of the economic slowdown?
