“The most enthusiastic home cooks, who have both strong interest in cooking from scratch and advanced cooking skills, are a core target for the cookware market and are well-served by top cookware brands and specialty retailers. While marketers can’t ignore this hard-core group, category growth may require a more concerted effort at reaching out to a broader, less highly skilled audience.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Nonstick Cookware
Segment Performance – Stainless Steel Cookware
Segment Performance – Anodized Aluminum Cookware
Segment Performance – Other Cookware
Segment Performance – Metal Bakeware
Segment Performance – Cutlery
Retail Channels
Retail Channels – Discount Stores and Warehouse Clubs
Retail Channels – Specialty Stores
Retail Channels – Department Stores
Retail Channels – Other Retailers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Purchase of Cookware
Purchase of Bakeware and Cutlery
Reasons for Purchase of Cookware/Bakeware
Attribute Importance for Cookware and Bakeware
Attitudes Toward Cookware and Cooking
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Behaviors and Attitudes Define Six Types of Cooks
Appendix – Cooking Frequency, Attitude, and Skill Level
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Organizations
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Make supermarkets a showcase for cooking and cookware
