US Cookware Market Report 2023
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This report covers the US cookware market extensively. Gain fresh insight into the consumer preferences influencing purchase decisions and shaping the industry landscape. Below, we’ve provided the market segmentation, key topics covered, and handpicked insights from the report.
Mintel defines the US cookware category as the following three main categories: cookware, bakeware, and cutlery.
Cookware includes
In this time of inflation, home cooking has become more economical than restaurants and pre-made meals, causing consumers to view cookware as an investment. However, as people have returned to pre-pandemic lifestyles, the percentage of people cooking more has decreased.
Cast iron cookware is long-lasting but needs more upkeep and can be challenging for some consumers to handle due to its weight. Meanwhile, leading players in the industry have demonstrated that ceramic can be robust and cost-effective. Regardless, durability across all value tiers will encourage young consumers to upgrade as they progress through their peak earning years.
Find a complete analysis of data-backed opportunities in the full report. Alternatively, browse our household and home market research.
All-Clad, Made In, Heritage Steel Cookware, Babish, Gunter Wilhelm, Ninja, Smithey, and more.
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Leading household products analyst Jamie Rosenberg delivers in-depth expert insight with this report.
As food prices rise, consumers see home cooking as a way to save money as well as a path to healthier eating.
Jamie Rosenberg
Associate Director, Global Household and Personal Care
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.