Cookware - US - August 2011
Cookware - US - August 2011

While sales in many categories declined sharply in 2008 and 2009, cookware, bakeware, and cutlery sales actually remained quite stable during the recession, in part because the downturn drove many to spend more time cooking and entertaining at home. Moreover, a growing number of Americans are expressing an interest in cooking, which is also helping to drive sales.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Nonstick Cookware
Segment Performance—Stainless Steel Cookware
Segment Performance—Anodized Cookware
Segment Performance—Other Cookware
Segment Performance—Metal Bakeware
Segment Performance—Cutlery
Retail Channels
Retail Channels—Other Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Cooking and Eating Habits and Attitudes
Cookware, Bakeware, Cutlery: Acquisition and Source
The Cookware Consumer
The Bakeware Consumer
The Cutlery Consumer
Impact of Race/Hispanic Origin
Custom Consumer Tables
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Supercenters & Warehouse Clubs
Retail Channels—Specialty Stores
Retail Channels—Department Stores
Leading Companies
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Other Useful Tables
Appendix—Trade Associations