“As digital communications replace traditional human interaction, pets fill a void for physical companionship. As a result, a strong bond develops and provides the impetus for pet owners to seek out the same quality and attributes in products for their pets as they do for themselves. Innovation is adapting to meet these demands; however, marketers must be cautious about overwhelming and confusing consumers when it comes to choosing the right ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Litter and Deodorant
Segment Performance – Dog/Cat Needs
Segment Performance – Dog Rawhide Chews
Segment Performance – Non-Dog/Cat Needs
Retail Channels
Retail Channels – Supermarkets
Retail Channels – Other Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Pet Ownership
Number of Pets Owned
The Pet Supplies Buyer
Frequency of Pet Supplies Purchases
Spending on Pet Supplies
Types of Pet Supplies Purchased
Household Usage of Pet Supplies
Where Pet Supplies are Purchased
Purchase Influencers
Purchase Behavior
Attitudes of the Pet Supplies Buyer
Impact of Race/Hispanic Origin
Key Driver Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Litter and Deodorant
Brand Share – Dog/Cat Needs
Brand Share – Dog Rawhide Chews
Brand Share – Non-Dog/Cat Needs
Innovation and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders – Key Household Purchase Measures
Appendix – Consumer Tables
Appendix – Key Driver Analysis
Appendix – Trade Associations
1st April 2014
"With most people seeing their pets as extensions of either themselves or their families, pet supplies manufacturers and retailers may want to increase the offering of humanized and specialized products that go beyond the basic essentials, such as pet apparel or other lifestyle products."
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How will the humanization trend impact the pet supplies market? 
