While sales in many categories have declined in recent years as a result of the recession, the pet supplies market has remained quite stable. This is partly a function of the deep emotional bonds that many people have formed with their pets as well as strong demand for a broad range of goods that help owners care for their pets and keep them healthy. However, manufacturers and retailers alike have ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Litter and Deodorant
Segment Performance—Dog/Cat Needs
Segment Performance—Dog Rawhide Chews
Segment Performance—Non-dog/Cat Needs
Retail Channels
Retail Channels—PetSmart, Petco, Veterinarians’ Offices, Mass Merchandisers, and Other Specialty Retailers
Retail Channels—Supermarkets
Retail Channels—Drug Stores
Innovations and Innovators
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Pet Ownership
Type of Dog Owned
Responsibility for Purchases
Products and Services
Spending on Products and Services
Litter Usage and Preferences
Incidence of Online Shopping by Retailer
Shopping-related Attitudes and Behaviors
Importance of Product and Service Attributes
Time Spent with Pets
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Litter and Deodorant
Brand Share—Dog/Cat Needs
Brand Share—Dog Rawhide Chews
Brand Share—Non-dog/Cat Needs
Marketing Strategies
Channel Preferences
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders—Key Household Purchase Measures
Appendix—SymphonyIRI Builders Panel Data Definitions
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
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How have sales fluctuated in recent years and how are they expected to change in the future?
