“Despite beverage companies’ dedication to innovative and intriguing packaging designs, consumers continue to prioritize price and familiar brands when beverage shopping. As the U.S. rebounds from the economic recession, limited-edition designs have an opportunity to seize newly regained disposable income, especially among Millennials. Interactivity also presents an opportunity, in particular with smartphone users who have easy access to information on-the-go.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Category Performance—Beverage Launches
Innovations and Innovators
Special Supplement—Private Label Packaging
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Attitudes and Behaviors Toward Beverage Packaging
Important Attributes of Packaging Materials
Attributes Influencing Non-Alcoholic Purchases
Purchase of Alcoholic Beverage Packaging Types
Attributes Influencing Alcoholic Purchases
Cluster Analysis
Correspondence Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
29th January 2014
“The US spirits category is experiencing increased growth. Manufacturers are working to appeal to current and new drinkers with flavor innovations, limited edition offerings, and now convenient packaging. McCormick’s introduction of single- and double-serve pouches in late October 2013 allows the spirits category to vie for being a practical beverage ... 
16th October 2013
“Coconut water company Vita Coco introduced a new kid’s beverage line that is packaged in the triangular Tetra Pak Wedge. Vita Coco Kids’ 35 calories in a serving and fun shape will help it stand out in the kids’ drink category.”
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What aspects of beverage packaging are most important to shoppers?
