61% of US adults aged 22+ purchase alcohol for off-premise consumption. While dollar sales in most alcohol segments are on the rise, securing appeal in a competitive marketplace requires aligning with consumer preferences. Two thirds of alcohol buyers indicate paying attention to package format, and 64% pay attention to label design, meaning packaging is more than simply the thing that holds what’s inside. Product quality is second only to ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Purchase Factors
Beverage Packaging Awareness
Indicators of Quality
Identifying Quality
Statements Related to Alcoholic Beverage Packaging
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
30th April 2017
“Consumer response suggests that the addition of nutritional information on-pack may appeal to shoppers. 59% of alcohol buyers prefer buying alcoholic beverages with nutritional information clearly explained on the package, and 42% have avoided buying alcohol because there was not enough information on the pack.” 
31st March 2017
“64% of alcohol buyers indicate paying attention to alcoholic beverage packaging format, and nearly the same amount pay attention to label design.”
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Two thirds of alcohol buyers pay attention to packaging
