“Beverage packaging options have a greater opportunity than ever to establish a rapport with the consumer and find a place as part of their daily lives. QR codes can allow manufacturers to communicate virtually directly to the consumer, a majority of whom want more information about the beverages they are buying.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Issues and Insights
Trend Application
Market Drivers
Category Performance – Beverage Launches
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumer Section – Beverage Packaging Preferences
The Consumer – Beverage Packaging for Households with Children
Consumer Section – Packaging and the Environment
Consumer Section – Beverage Health Claims
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
30th October 2015
“Alcohol brands seeking a point of differentiation are turning to ingredient and, now, nutritional labels to set themselves apart from an increasingly crowded marketplace. The information appears to resonate with younger (legal drinking age) consumers, in particular, but could ultimately serve more to influence what they choose not to drink ... 
29th June 2015
“With more than half of consumers factoring environmental and eco-friendly notions into their beverage purchase decision, beverage brands and package manufacturers must accentuate their environmentally friendly efforts in marketing their products and, as in the case of Coca-Cola’s PlantBottle, continue to push the boundaries of sustainable innovation.”
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Bio-based packaging could be the next stage of sustainability
