The beauty and personal care consumer remains primarily feminine and continues to worry about aging, dry skin, and damaged hair. However, the market demographic appears to be shifting and new groups are looking for new products. Women as young as 25 show concern over aging and are looking for products to prevent wrinkles before they appear. Men continue to become more interested and involved in the market with 40% noting ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Beauty and Personal Care Purchase Locations
Skin and Hair Concerns
Importance of Appearance
Attitudes toward Quality and Private Label
Beauty and Personal Care Shopping Habits
Product Recommendations and Influence
Importance of Environment/Social Responsibility
Awareness and Use of Product Ingredients
Belief in Product Testing and Claims
Role of Tests and Claims in Purchasing BPC Products
Impact of Specific Claims on Use
Additional Claims and their Impact on Use
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups: Shopper Segmentation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
27th June 2014
“Beauty consumers rely on technology for information and guidance, and Yahoo! is hoping to capture the attention of this lucrative beauty shopper with the introduction of its Yahoo! Beauty platform. The platform aims to differentiate itself in the highly competitive beauty space by offering a more holistic beauty destination which ...
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