Natural and Organic Personal Care Products - US - March 2009
Natural and Organic Personal Care Products - US - March 2009

This report explores the natural and organic personal care category and includes insights on how this category can continue to grow despite ongoing competition from lower-priced traditional personal care, economic recession and consumer confusion with industry standards and definitions. Topics include:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Obstacles to Growth by Demographic

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Facial Skincare
Segment Performance—Body Skincare
Segment Performance—Soap and Bath Products
Segment Performance—Haircare
Segment Performance—Oral Care
Segment Performance—Baby Personal Care
Segment Performance—Deodorants
Retail Channels
Retail Distribution—FDMx
Retail Distribution—NGS
Retail Distribution—internet
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Usage
Expenditure on Natural/Organic Personal Care
Attitudes
Race and Hispanic Origin
Custom Consumer Groups
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Facial Skincare
Brand Share—Body Skincare
Brand Share—Soap and Bath Products
Brand Share—Haircare
Brand Share—Oral Care
Brand Share—Deodorants
Brand Share—Baby Personal Care
Brand Qualities and Brand Marketing
Innovation and Innovators

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Current State of Natural/Organic Standards
Appendix: Additional tables: Obstacles to purchase
Appendix: Additional Tables: Place of Purchase by Gender and Presence of Children
Appendix: Trade Associations