Children's Personal Care - US - March 2012
Children's Personal Care - US - March 2012

Despite an increase in the population of kids aged 6-11, most segments of the c hildren’s personal care (CPC) market have seen declines in the last five years and are projected to see declines in the next five years. It appears that this is partly due to the down economy. However parents also seem to be more willing to have children use adult products. Moving forward, CPC brands will ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Oral Hygiene
Segment Performance—Suncare
Segment Performance—Haircare
Segment Performance—Bath and Body Care
Retail Locations for Purchases
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Supermarket

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Purchases of Children’s Personal Care Products
Primary Purchaser of Children’s Personal Care Products
Use and Brand Preferences of Kids
Reasons for Purchases
Preferred Ingredient Types
Attitudes toward Children’s Personal Care Products

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Other FDMx Channels
Leading Companies
Brand Share—Oral Hygiene
Brand Share—Suncare
Brand Share—Haircare
Brand Share—Bath and Body Care
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Other Useful Consumer Tables
Appendix—Trade Associations