“China’s baby food market expanded at a compound annual growth rate (CAGR) of 23.1% from 2008-12 to reach a forecast market value of RMB112.2 billion, while volume CAGR rose at 18.6% from 2008-2012, growing to an estimated 0.8 million tonnes. Value grew faster than volume as consumers have increasingly traded up to higher priced products, particularly foreign brands, to allay their fears over baby food ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Future of the Market
Market Size, Segmentation and Share
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Baby Food Consumption by Frequency
Who Purchases Baby Food?
Locations of Buying Baby Food
Reasons for Purchasing Packaged Baby/Toddler Food
Brands of Baby Food Bought
Brands of Baby Food Bought Most Often
Top Three Factors Considered Important When Purchasing Packaged Baby Food
Attitudes Towards Baby Food
Number of Brands of Packaged Baby Foods Purchased
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Lack of Trust Fuels Demand for Imports
Searching for Alternatives Amidst Quality Scares
Localisation and Convenience to Drive Consumption of Non-Formula Packaged Baby Food
Net-Savvy Mothers Offer Engagement Opportunities
|
How can local companies compete with foreign peers given consumers' poor safety perceptions of local milk powder?
