“The lucrative opportunities within the baby formula segment are attracting the attention of both international brands and domestic companies. As the competition intensifies, manufacturers should look for opportunities to meet consumers’ potential future needs to give them an advantage over the competition.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Usage of Baby Food
The Consumer – Brand Penetration and Loyalty
The Consumer – Popular Features of Baby Food Products
The Consumer – Channels for Buying Baby Food Products
The Consumer – Attitude Towards Baby Food
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands
Key Issue – Reacting to the Rising Rate of Breastfeeding in China
Key Issue – Innovation Can Boost the Supplementary Baby Food Market
Key Issue – How Can Domestic Formula Companies Rebuild Trust?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Usage of Baby Food
Appendix – Reasons of Not Using Baby Food/Snacks/Drinks or Supplementary Food in the Last 12 months
Appendix – Brand Penetration and Loyalty
Appendix – Popular Features of Baby Food Products
Appendix – Channels of Buying Baby Food Products
Appendix – Attitudes towards Baby Food
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What is the current status and trends of the baby food market in China and what are drivers of and barriers to growth?
