Baby Food and Drink - China - July 2014
Baby Food and Drink - China - July 2014

“Vegetables, organic ingredients, and minimising packaging size to control nutritional intake could be the springboard for baby food producers to expand penetration among younger parents.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Size and Forecast
Market Segmentation
Market Share

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Usage of Baby Food
The Consumer – Frequency of Eating Baby Food
The Consumer – Reasons for Not Using Packaged Baby Food
The Consumer – Factors Influencing Packaged Baby Food Choice
The Consumer – Interest in Benefits from Packaged Baby Food
The Consumer – Attitudes Towards Baby Food
The Consumer – Attitudes Towards Baby Food Purchase, Behaviour and Usage
The Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – The Consumer – Usage of Baby Food
Appendix – The Consumer – Frequency of Eating Baby Food
Appendix – The Consumer – Reasons for Not Using Packaged Baby Food
Appendix – The Consumer – Factors Influencing Packaged Baby Food Choice
Appendix – The Consumer – Interest in Benefits from Packaged Baby Food
Appendix – The Consumer – Attitudes Towards Baby Food
Appendix – The Consumer – Attitudes Towards Baby Food Purchase, Behaviour and Usage
Appendix – The Consumer – Target Groups