“Emphasising naturalness and purity, harnessing the benefit of organic ingredients, and expanding more eating occasions with convenient and complementary nature are all possible ways to boost the usage of baby supplement food in China. “
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Size and Forecast
Market Segmentation
Market Share
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer –Usage of Packaged and Homemade Baby Supplementary Food
The Consumer – Attitudes towards Baby Supplementary Food
The Consumer – Frequency of Feeding Different types of Packaged Baby Supplementary Food/Drinks
The Consumer – Reasons for Not Feeding Packaged Baby Supplementary Food/Drinks
Correspondence Analysis – Perception of Different Types of Packaged Baby Supplementary Food/Drinks
The Consumer – Usage of Baby Supplementary Food Brands
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Brands
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From multi-functional benefits to simple naturalness
