“More than six in ten diners state that price promotions would encourage them to try a new restaurant, highlighting the unsurprising appeal of discounts as consumer budgets remain under pressure. However, a similar percentage states that recommendations from friends/family would make them more likely to visit, suggesting that using diners themselves as brand ambassadors could be an effective strategy.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Competitive Context
Who’s Innovating?
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Frequency of Eating Out
Factors Influencing Diners’ Venue Choice
Incentives for Visiting New Restaurants
Online Restaurant Habits
Usage of and Attitudes towards Price Promotions/Vouchers/Discounting
Eating Out Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Brand Research
Appendix – Frequency of Eating Out
Appendix – Factors Influencing Where Diners Visit
Appendix – Incentives for Visiting New Restaurants
Appendix – Online Restaurant Habits
Appendix – Usage of and Attitudes towards Price Promotions/Vouchers/Discounting
Appendix –Eating Out Targeting Opportunities
30th April 2014
“Technological innovations are at the heart of many of the recent price promotions launched in the fast food market as operators look to increase their appeal to tech-savvy youth demographic and make it increasingly convenient for them to choose their brand.”
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How can operators emphasis the ‘experience’ of eating out to drive footfall apart from discounting?
