Eating Out: The Decision Making Process - UK - December 2012
Eating Out: The Decision Making Process - UK - December 2012

“More than six in ten diners state that price promotions would encourage them to try a new restaurant, highlighting the unsurprising appeal of discounts as consumer budgets remain under pressure. However, a similar percentage states that recommendations from friends/family would make them more likely to visit, suggesting that using diners themselves as brand ambassadors could be an effective strategy.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Competitive Context
Who’s Innovating?

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Frequency of Eating Out
Factors Influencing Diners’ Venue Choice
Incentives for Visiting New Restaurants
Online Restaurant Habits
Usage of and Attitudes towards Price Promotions/Vouchers/Discounting
Eating Out Targeting Opportunities

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Brand Research
Appendix – Frequency of Eating Out
Appendix – Factors Influencing Where Diners Visit
Appendix – Incentives for Visiting New Restaurants
Appendix – Online Restaurant Habits
Appendix – Usage of and Attitudes towards Price Promotions/Vouchers/Discounting
Appendix –Eating Out Targeting Opportunities