Eating Out: The Decision Making Process - UK - December 2011
Eating Out: The Decision Making Process - UK - December 2011

“Although consumers are increasingly price-sensitive their overall concern is for value for money, meaning that they are less willing to ‘splash out’ on mediocre meals out or second-rate service.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weakness in the Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Frequency of Eating Out
Dining Out Habits – Everyday Meals
Dining out Habits – Special Occasion Meals
Usage of and Attitudes towards Price Promotions/ Vouchers/Discounting
Attitudes towards Ethical Catering
Menu Enticements
Eating Out – Targeting Opportunities

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Frequency of Eating Out
Appendix – Expenditure on Eating Out
Appendix – Factors Influencing Where Consumers Eat Out
Appendix – Usage of and Attitudes towards Price Promotions/Vouchers
Appendix – Attitudes towards Ethical Catering
Appendix – Menu Enticements
Appendix – Eating out Targeting Opportunities