Marketing, Promotion and Advertising Strategies of the Eating Out Market - UK - January 2009
Marketing, Promotion and Advertising Strategies of the Eating Out Market - UK - January 2009

This report considers the marketing, promotion and advertising strategies used in the eating out market and will explore the process that allows an eating out organisation to maximise the effectiveness of its marketing budget, thereby achieving a sustainable competitive advantage.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Future Opportunities
Market in Brief
Is Main Media Advertising Past its Prime?
Is PR the New Advertising?
Promotions: Sales Tactic or Brand Builder?
CRM: Talking about my Demographic
The Impact of the Internet: Can the Net Hold the Customers?

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Strengths and Weaknesses in the Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Factors Influencing Restaurant Choice
Attitudes Towards Restaurant Marketing and Promotions
Marketing, Promotion and Advertising Target Groups

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Factors Influencing Restaurant Choice
Appendix – Attitudes Towards Restaurant Marketing and Promotions
Appendix – Marketing, Promotion and Advertising Target Groups