“As the mobile platform remains a relatively underdeveloped part of the restaurant market in the UK, there is much scope for operators to use smartphone apps to push more impulsive eating out habits, such as through ‘push’ marketing techniques.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Frequency of Eating Out
The Consumer – Factors Influencing Venue Choice
The Consumer – Online Restaurant/Takeaway Research Habits
The Consumer – Interest in Smartphone Services for Restaurant Apps
The Consumer – Interest in Restaurant Website Features
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
30th March 2016
“E-commerce accounts for the bulk of Domino’s delivery sales, providing compelling evidence of the importance of technology in the market where a quick and easy meal solution is what drives consumers.” 
17th December 2015
“The rise of the everyday foodie is providing foodservice operators with opportunities to increase sales by encouraging peer-to-peer recommendations.”
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Digital discounting opportunities
