With the economy strengthening and the potential for significant pent-up demand in the home renovation market, the flooring market may at last be emerging from five years of declining sales. At this key juncture, this report offers a comprehensive evaluation of the state of the market, examining underlying drivers, segment performance, significant innovations, and major marketing strategies. It analyzes the performance and marketing strategies of major suppliers and retailers, examining ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance
Segment Performance—Hard Surface Flooring
Segment Performance—Carpet and Other Flooring
Retail Channels
Retail Channels—Floor Covering Stores
Retail Channels—Home Centers
Retail Channels—Other Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Flooring Ownership, Recent Purchase, Intent to Buy
Amount Spent on Flooring
Flooring Owned and Look/Feel of Home
Reasons for Purchasing
Information Sources
Purchase Locations
Installation
Importance of Flooring Qualities
Flooring Attitudes
Race and Hispanic Origin
Custom Consumer Groups
Correspondence Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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Which flooring is most widely owned and recently purchased
