Residential Flooring - US - August 2010
Residential Flooring - US - August 2010

Flooring market sales fell from 2006-10 as the collapse of the housing market and wider recession drove down demand. Consumers have held off on floor replacements, set aside major renovations and traded down to less expensive products. The result is an extremely competitive landscape that nonetheless has the potential for significant growth when pent-up demand is released in the future. This report examines overall market size and segment trends to ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Overall Segment Performance
Segment Performance—Carpet and Area Rugs
Segment Performance—Vinyl Sheet, Vinyl Tile and Other Resilient Flooring
Segment Performance—Ceramic Floor and Wall Tile
Segment Performance—Hardwood Flooring
Segment Performance—Stone Flooring
Segment Performance—Laminate Flooring
Segment Performance—Rubber Flooring
Retail Channels
Retail Channels—Floor Covering Stores
Retail Channels—Home Centers
Retail Channels—Contractors
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer—Flooring Purchased
Room of House in which Flooring Installed
Motivation and Factors Considered in Purchasing
Research Undertaken Prior to Purchase
Race and Hispanic Origin
Cluster Analysis
Various Attitudes Towards Flooring

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Place of Purchase

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations