Residential Flooring - US - July 2011
Residential Flooring - US - July 2011

Even though sales of flooring products fell from $19.6 billion in 2009 to an estimated $16.3 billion in 2011, the category is full of new opportunities. This report explores them, along with specific recommendations for capitalizing on the changing landscape of the flooring category. Some of the topics covered include:

more

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Retail Channels—Overview

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Segment Performance—Overview
Segment Performance—Hard Surface Flooring
Segment Performance—Carpets and Other Flooring

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Type of Flooring Currently Owned
Desire to Change Flooring, and Flooring Wanted
Flooring Bought in last 12 Months
Reasons for Buying or Planning to Buy New Flooring
Sources of Information Used When Looking at Flooring
Flooring and the Environment
Type of Retailer Used for Flooring
Reasons for Not Wanting to Change Existing Flooring
Impact of Race/Hispanic Origin
Custom Consumer Tables
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels—Floor Covering Stores
Retail Channels—Home Centers
Retail Channels—Other Outlets
Leading Companies
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Other Useful Tables
Appendix—Trade Associations